ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the term used to describe ‘goods are sent by more traditional channels’?
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Digital Distribution
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Physical Distribution
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Physical distribution is a broader concept, it includes channel of distribution. Physical distribution is concerned with transportation, storage, warehousing, etc, where as channel of distribution refers to the process or intermediaries through which goods move from the producer to the ultimate consumer.
Detailed explanation-2: -Retailer Retail is the most common distribution channel for consumer brands, using third-party outlets to bring products to market. Supermarkets, big-box stores, convenience stores and department stores all act as intermediaries and the point of contact for customers.
There is 1 question to complete.