ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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support their marketing mix.
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line up with their strategies.
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focus on their customers.
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bring in enough money.
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Detailed explanation-1: -Tactics may seem to focus on the customers or may happen to result in bringing in enough money. But, when marketers determine their tactics, they make sure their tactics line up with their strategies. The marketing mix supports the strategy for which the tactics are selected.
Detailed explanation-2: -The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
Detailed explanation-3: -The 7 Ps of marketing is a set of recognized marketing tactics, which can be used in any combination to satisfy customers in the target market. Combining these marketing tactics to meet the customers’ needs and wants is known as using a ‘tactical marketing mix’.