ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which business is the following slogan for:"Melts in your mouth, not in your hand”
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Twix
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Hershey’s
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Snickers
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M&Ms
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Explanation:
Detailed explanation-1: -M&M’s “Melts in your mouth, not in your hands”. It’s a bit of an anomaly. While most slogans fall between 2-5 words, M&M’s clocks in at a gargantuan 8.
Detailed explanation-2: -This means that by the time you pop one in your mouth, the casing would have done its job and insulated the chocolate enough to prevent it melting in your hand.
Detailed explanation-3: -The melting point of chocolate falls between 86°F and 90°F. This is significantly lower than the average temperature of the human body, which is 98.6°F so the heat from your hand raises the temperature of the chocolate and causes it to melt.
There is 1 question to complete.