ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Starburst
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Sour Patch Kids
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Skittles
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M&Ms
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Detailed explanation-1: -In 1947, the slogan was ‘Taste the rainbow of fruit colours’ and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just ‘Taste the rainbow’.
Detailed explanation-2: -Skittles came to America in 1979. The Skittles’ slogan “taste the rainbow” came from New York by a company called D’Arcy Masius Benton & Bowles.
Detailed explanation-3: -Developed and launched by New York advertising agency D’Arcy Masius Benton & Bowles in 1994, ‘Taste the Rainbow’ is one of the longest-running advertising campaigns ever. To date, there have been north of 40 ‘Taste the Rainbow’ commercials made.
Detailed explanation-4: -The Famous “Taste The Rainbow” Slogan Was Created In 1994 And Is One Of The Longest-Running Advertising Campaigns Ever.