ENTREPRENEURSHIP

Detailed explanation-1: -It offers products at a very competitive prices and with a reasonable quality this strategy used by PRIMARK is known as value for money strategy.

Detailed explanation-2: -Primark offers low prices. So they clearly compete on price. But it is not just price. It is price combined with an overwhelming large number of fashion items to choose from in their stores.

Detailed explanation-3: -Primark main competitive advantage To compensate for the lower gross margin, Primark has become one of the most efficient retailers when it comes to its fixed assets-store space. Over the past 10 years, sales density has improved considerably, driving higher asset turnover.

Detailed explanation-4: -Primark’s USP is price. It delivers these low prices by having an incredibly streamlined operation with one sales channel – physical retail. Going online will be an incremental cost and will impact prices.