ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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product
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price
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place
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promotion
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Detailed explanation-1: -Physical distribution is an element of marketing mix which refers to the physical handling and movement of goods from the place of production to the place of distribution. The main components of physical distribution are transportation, warehousing, material handling and inventory control.
Detailed explanation-2: -Distribution involves not only transportation and storage but also the selection of intermediaries. Promotion focuses on providing information to target markets. The elements of the marketing mix can be varied to suit broad organizational goals, marketing objectives, and target markets.
Detailed explanation-3: -Each of the four Ps has its own tools to contribute to the marketing mix: Product: variety, quality, design, features, brand name, packaging, services. Price: list price, discounts, allowance, payment period, credit terms. Place: channels, coverage, assortments, locations, inventory, transportation, logistics.
Detailed explanation-4: -Promotion. These are the methods you use to communicate the features and benefits of your products or services to your target customers.