ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the Boston Matrix categories are being described here:a business unit that generates more cash than it needs to maintain its market share.
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Star
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Cash Cow
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Problem Child/Question Mark
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Dog
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Explanation:
Detailed explanation-1: -Cash Cows are products categorised by the Boston Matrix as having a relatively high market share, but operating in low growth or mature markets. The suggested strategy for Cash Cows is to “milk” them for their profits and cash flows whilst minimising further investment in them.
Detailed explanation-2: -Cash cows require little investment and are typically leading, well-established products in mature markets. The cash these products generate can be invested elsewhere, so a company is wise to milk the cash cow as long as possible.
There is 1 question to complete.