ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the Boston Matrix categories are being described here:a business unit that shows rapid growth but poor profit margins.
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Star
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Cash Cow
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Problem Child/Question Mark
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Dog
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Explanation:
Detailed explanation-1: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.
Detailed explanation-2: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.
Detailed explanation-3: -Question marks are products with low market share operating in high growth markets. This suggests that they have potential, but may need substantial investment to grow market share at the expense of larger competitors.
There is 1 question to complete.