ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the Boston Matrix categories are being described here:A fast growing market leader.
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Star
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Cash Cow
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Problem Child/Question Mark
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Dog
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Explanation:
Detailed explanation-1: -The BCG Matrix: Cash Cows Products in the cash cows quadrant are in a market that is growing slowly and where the product(s) have a high market share. Products in the cash cows quadrant are thought of as products that are leaders in the marketplace.
Detailed explanation-2: -Cash Cows. Cash cows are the products with high market share in a slow-growing industry. These business units typically generate more cash than what’s needed to maintain them.
There is 1 question to complete.