ENTREPRENEURSHIP

Detailed explanation-1: -Nike Inc.’s marketing mix (4Ps) determines the profitability and growth of the athletic footwear, apparel, and equipment business. A company’s marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps).

Detailed explanation-2: -Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories.

Detailed explanation-3: -Nike organically shares their collaborations with celebrities and athletes on their social media accounts. They also engage with their audience often and share causes they support. Apart from this, Nike also employs storytelling to engage its audience.