ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a consideration in the place element of marketing:
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Offering warranties or guarantees
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Using sales promotion
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Extending credit to customers
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Choosing distribution channels
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Explanation:
Detailed explanation-1: -For example, a cookbook publisher can place their products in a bookstore to reach customers who are looking for books, but also in a kitchenware store to reach customers interested in cooking. Distribution strategy is another name for place strategy.
Detailed explanation-2: -ADVERTISEMENTS: Some of the factors to consider while selecting channels of distribution are as follows: (i) Product (ii) Market (iii) Middlemen (iv) Company (v) Marketing Environment (vi) Competitors (vii) Customer Characteristics (viii) Channel Compensation.
There is 1 question to complete.