ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is a pricing strategy that would only be used for a short time period?
|
Cost-plus pricing
|
|
Competitor pricing
|
|
Promotional pricing
|
|
None of the above
|
Explanation:
Detailed explanation-1: -For a very short time-sometimes just hours-brands will slash their prices to unload excess inventory, acquire customers, or lift profits.
Detailed explanation-2: -Promotional pricing is a pricing method where a company temporarily reduces the price of a product or service in the interest of quickly driving sales. In many cases, those deals and discounts are supported by dedicated promotional materials or marketing campaigns.
Detailed explanation-3: -Discount and allowance pricing is a price adjustment strategy where a company reduces prices to reward customer responses such as volume purchases, paying early, or promoting the product.
There is 1 question to complete.