ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is NOT a purpose of packaging?
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Gie Information
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To sell more
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Attract customers
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To protect
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Explanation:
Detailed explanation-1: -Pricing objectives are not a part of the packaging arrangement since the main objective is to sell the product.
Detailed explanation-2: -These are: Promote, Position, Present, Provide and Protect. Promotion is probably the most obvious of the traditional marketing mix elements as it pertains to packaging, but that doesn’t mean it should be overlooked.
Detailed explanation-3: -Packaging cannot be used as advertising alternative.
There is 1 question to complete.