ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following statements is true in relation to an integrated marketing mix?
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The promotion strategy used by a business does not need to reinforce product quality
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The method of distribution used has no impact on other elements of the marketing mix
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If a business sets a price that is too low it may damage the image of a quality product
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Product quality is always less important than price when targeting customers with higher incomes
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Explanation:
Detailed explanation-1: -If the price is too low, demand will exceed supply, and some consumers will be unable to obtain as much as they would like at that price-we say that supply is rationed….
Detailed explanation-2: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.
There is 1 question to complete.