ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these marketing mix theory were created by E. Booms and Bitner?
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Place
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Process
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Physical Evidence
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People
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Price
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Explanation:
Detailed explanation-1: -This led to the creation of the Extended Marketing Mix in 1981 by Booms & Bitner which added 3 new elements to the 4 Ps Principle. This now allowed the extended Marketing Mix to include products that are services and not just physical things.
Detailed explanation-2: -Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.
Detailed explanation-3: -The 4 P’s marketing mix concept (later known as the 7 P’s of marketing) was introduced by Jerome McCarthy in his book: “Basic Marketing: A Managerial Approach".
There is 1 question to complete.