ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which one of the following products is likely to have the shortest product life cycle?
|
|
A new design of washing machine
|
|
|
A mathematics text book
|
|
|
A new hit pop music CD
|
|
|
A luxury branded ice-cream
|
Explanation:
Detailed explanation-1: -As they help in producing other goods, they are known as producer goods. For example machinery, tools, raw materials, seeds, manure and tractor etc are all example of producer goods.
Detailed explanation-2: -Market Introduction Stage. Think of the market introduction stage as the product launch. This phase of the PLC requires a significant marketing budget. The market is not yet aware of the product or its benefits.
There is 1 question to complete.