ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which promotional method is an example of above-the-line promotion?
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Athlete sponsorship
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Direct selling
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TV Advertising
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Promotional Pricing
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Explanation:
Detailed explanation-1: -Radio advertising is one of the methods of above the line promotion that can be cost-effective for small business owners.
Detailed explanation-2: -What is above the line marketing? Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaches a larger/wider target audience. This is a more old-school approach that boosts brand awareness while promoting certain products and services.
Detailed explanation-3: -Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc. 1) Wide Reach: ATL mediums have an insanely wide reach.
There is 1 question to complete.