ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which two of the following are impacts of technology on the marketing mix? Select two answers:
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Fixed premises
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Digital communication
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Databases of employees
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Accounting spreadsheets
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E-commerce
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Explanation:
Detailed explanation-1: -Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that the ultimate consumer purchases himself for direct use. The consumer purchases these consumer products to satisfy his personal needs and desires.
Detailed explanation-2: -Digital media has had the following direct impacts on the marketing mix: Advertising recognition and avoidance: Many digital streams have advertisement blockers or allow users to opt out of seeing certain ads. Companies must develop methods to advertise despite these obstacles.
There is 1 question to complete.