ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which two of the following are possible reasons why a producer might only allow certain retailers to sell its products? The decision will result in:
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A decrease in profit
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An increase in sales volume
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A decrease in market share
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A reduction in selling price
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Increased brand awareness
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Explanation:
Detailed explanation-1: -Place. In the marketing mix, the term “place” refers to the distribution of the product.
Detailed explanation-2: -Product features will also play a significant role in placing the good or service for sale at retail outlets in which the targeted customers can be found. Another key aspect of product in the market mix is the ancillary services included with the good or service itself.
Detailed explanation-3: -Product Planning. Price. Branding. Personal Selling. Sales Promotion. Physical Distribution. Market Research.
There is 1 question to complete.