ENTREPRENEURSHIP

Detailed explanation-1: -In the 90s, Bob Lauterborn published an article in Advertising Age magazine that proposed a new marketing formula – the four C’s. The concepts focus on the wants and needs of the consumer, cost of satisfying those wants, and the convenience of buying the product. The four C’s are often referred to as the marketing mix.

Detailed explanation-2: -4 C’s Marketing Model: The 4’Cs Marketing model was developed by Robert F. Lauterborn in 1990. These four crucial factors determine whether or not the marketing of a product or brand is successful. They are: Customer Value, Cost, Convenience and Communication.

Detailed explanation-3: -The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication, are arguably much more valuable to the marketing mix than the 4 P’s.

Detailed explanation-4: -Kotler’s famous ‘4Ps’ are now the ‘4Cs’: Choice, Convenience, Cross-Device and Creative Sequencing. Every decision marketers make should be rooted in these fundamentals.”