ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A high price indicates high quality.
|
|
TRUE
|
|
|
FALSE
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Price signals the quality of goods. As one approach, higher price shows higher quality perception.
Detailed explanation-2: -If a high-quality product is one with superior performance or a large number of features, it will generally be more expensive, and will sell in smaller volumes. But if quality is defined as fitness for use, superior aesthetics, or improved conformance, high quality need not be accompanied by premium prices.
There is 1 question to complete.