A set of related purchases that consumers consider as one purchase could be referred to as a .....

PRICING STRATEGIES

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A set of related purchases that consumers consider as one purchase could be referred to as a ____

A	purchase aggregate
B	expected price
C	Loss Aversion
D	The Weber-Fechner Law

Explanation:

Detailed explanation-1: -There are three major categories of consumer decisions-nominal, limited, and extended-all with different levels of purchase involvement, ranging from high involvement to low involvement. The types of consumer decisions exist on a purchase involvement continuum.

Detailed explanation-2: -Consumer Behavior Types. Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

Detailed explanation-3: -Complex buying behavior. If a customer is going to buy a Peloton bike, they’re not going to hit “buy” seconds after seeing an ad for the first time. Dissonance-reducing buying behavior. Habitual buying behavior. Variety-seeking customer. 21-Sept-2022

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PRICING STRATEGIES