ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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combining several products at a reduced price:
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product bundle pricing
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optional pricing
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by-product pricing
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None of the above
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Explanation:
Detailed explanation-1: -What Is Bundling? Bundling is when companies package several of their products or services together as a single combined unit, often for a lower price than they would charge customers to buy each item separately.
Detailed explanation-2: -Bundle Pricing Strategy A bundle pricing strategy is when you offer (or “bundle") two or more complementary products or services together and sell them for a single price.
Detailed explanation-3: -Product bundling is the term for several individual goods or services sold together as a combined package at a lower price than if they were sold individually. Common examples of product bundles are value meals at restaurants, beach kits, or shampoo and conditioner sets.
There is 1 question to complete.