ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Companies win loyal customers by charging a fairly low price for a high quantity offering
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Typical Price
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Value Pricing
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Reference Price
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Expected Price
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Explanation:
Detailed explanation-1: -7. Skimming Pricing Strategy. A skimming pricing strategy is when companies charge the highest possible price for a new product and then lower the price over time as the product becomes less and less popular.
Detailed explanation-2: -Loss leader pricing: this strategy aims to attract customers by offering a product or service at below cost. The strategy hopes that customers will also purchase other products or services with a higher profit margin.
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