ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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international pricing
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zone pricing
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basing-point pricing
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None of the above
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Detailed explanation-1: -Zone pricing is a geographical pricing strategy in which the company sets up two or more zones. All customers within a zone pay the same total price; the more distant the zone, the higher the price.
Detailed explanation-2: -a pricing method in which all customers within a defined zone or region are charged the same price; more distant customers pay a higher price than those closer to the company’s despatch point. Also called Multiple Zone Pricing.
Detailed explanation-3: -Zone pricing is a pricing method in which consumers within one zone are charged one price. Clients who are located closer to the company’s dispatch point pay less, whereas distant customers pay a higher price as shipping distances increase.
Detailed explanation-4: -Zone-based pricing, including cordon and area pricing, involves either variable or fixed charges to drive within or into a congested area within a city.