ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PRICING STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
company sets up two or more zones where customers within a given zone pay the same price:
A
international pricing
B
zone pricing
C
basing-point pricing
D
None of the above
Explanation: 

Detailed explanation-1: -Zone pricing is a geographical pricing strategy in which the company sets up two or more zones. All customers within a zone pay the same total price; the more distant the zone, the higher the price.

Detailed explanation-2: -a pricing method in which all customers within a defined zone or region are charged the same price; more distant customers pay a higher price than those closer to the company’s despatch point. Also called Multiple Zone Pricing.

Detailed explanation-3: -Zone pricing is a pricing method in which consumers within one zone are charged one price. Clients who are located closer to the company’s dispatch point pay less, whereas distant customers pay a higher price as shipping distances increase.

Detailed explanation-4: -Zone-based pricing, including cordon and area pricing, involves either variable or fixed charges to drive within or into a congested area within a city.

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