ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer value is all about ____ perceptions, which can only be influenced, not controlled.
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SUBJECTIVE
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OBJECTIVE
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ASSUMPTIVE
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NORMATIVE
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Explanation:
Detailed explanation-1: -Factors like convenience, pricing and reputation can contribute to a customer’s perceived value of a product. If you’re a marketing professional or you want to become one, you may want to learn more about customer perceived value and how it can affect profits.
Detailed explanation-2: -Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its significance.
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