Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:

PRICING STRATEGIES

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	Discounts
B	Stability pricing
C	Price discrimination
D	Product-bundle pricing

Explanation:

Detailed explanation-1: -This strategy is used to encourage customers to buy more products. McDonald’s Happy Meals are an example of product bundles. Instead of selling a burger, soda, and french fries separately, they are sold as a combination, which leads to more sales than offering them separately.

Detailed explanation-2: -Bundle pricing strategyBurger King uses market-oriented pricing strategy as its primary approach to pricing. Thispricing strategy involves setting prices based on prevailing market conditions, includingsupply and demand conditions as well as the pricing of competing firms.

Detailed explanation-3: -Selling season passes for football games is an example of price bundling-when more than one product is sold as a single product for one price. Customers are happy because they get the tickets at a lower price than if they had to pay for the tickets individually.

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ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PRICING STRATEGIES