ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Janice is an event organiser. She is selling tickets for the event that she is running. The tickets are priced at $30 for adults and $15 for students. What form of segmented pricing did she use?
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Time pricing
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Location pricing
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Customer segmented pricing
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Occupational pricing
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Explanation:
Detailed explanation-1: -Price skimming examples Electronic products – take the Apple iPhone, for example – often utilize a price skimming strategy during the initial launch period. Then, after competitors launch rival products, i.e., the Samsung Galaxy, the price of the product drops so that the product retains a competitive advantage.
Detailed explanation-2: -Cost-based pricing strategy can be referred to as the pricing method that calculates the product’s price by firstly calculating the cost of the product in which the desired profit is added, and the result is the final selling price. Price = Unit Cost + Expected Percentage of Return on Cost. More items
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