ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Many brands strive to be “affordable luxuries” or products or services characterized by high levels of perceived quality, taste and status with a price just high enough not to be out of consumer’s reach.
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Product Leadership
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Quality Leadership
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Product-Quality Leadership
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Quality-Product Leadership
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Explanation:
Detailed explanation-1: -Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service.
Detailed explanation-2: -What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.
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