ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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occurs when considering the psychology of prices and not simply the economies:
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psychological pricing
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reference pricing
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segmented pricing
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None of the above
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Explanation:
Detailed explanation-1: -Psychological pricing is a pricing strategy that takes advantage of the way people perceive prices. This strategy involves setting prices just below a price point that contains a “9, ‘’ such as $9.99 or $19.99, in order to make a product appear cheaper and more attractive to buyers.
Detailed explanation-2: -Based on discussions in class, which of the following IS NOT an example of psychological pricing? Cost-based pricing.
There is 1 question to complete.