ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Peak pricing is most frequently implemented by utility companies, which charge higher rates during times of the year when demand is the highest.
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TRUE
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FALSE
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Charging a higher price during peak hours provides an incentive for consumers to switch consumption to off-peak hours. This saves society resources, since costs are lower during those times.
Detailed explanation-2: -Charging high prices when demand for goods and services are high or at peak is known as peak-load pricing.
Detailed explanation-3: -Peak pricing refers to the practice of charging higher prices for goods or services during times of high demand. This pricing strategy is often used to maximize profits by taking advantage of increased demand for a product or service.
There is 1 question to complete.