ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Prestige pricing
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Psychological pricing
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Bundle pricing
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Price skimming
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Detailed explanation-1: -Bundle pricing is a business strategy where companies group several products together into a bundle and sell them at a single price, rather than attribute individual prices to each item. This means that a bundle is now an individual product.
Detailed explanation-2: -Bundle pricing definition With bundle pricing, retailers offer several different products as a package deal, then offer that package to consumers at a lower price than it would cost to purchase those items separately.
Detailed explanation-3: -Bundle Price Must be Lower Than Individual Products Combined. A bundle is only going to work if there is a benefit or perceived discount for the customer. Allow Consumers to ‘Buy More and Save’ for a Discount. Discount Bundle Pricing Should Be Easy to Compute. Analyze The Competition. 02-Feb-2017