Styles Department Store is located on one end of a shopping mall and Taylors Threads is located on the other side of the mall. Both stores have the same black leather jacket on sale. Styles Department Store has priced the jacket at $149.98, and the same jacket is priced at $150.00 at Taylors Threads. Even though there is only a two cent difference, Styles Department Store has sold 30% more jackets than Taylors Threads. What type of pricing strategy is Styles Department Store using?

PRICING STRATEGIES

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Styles Department Store is located on one end of a shopping mall and Taylor’s Threads is located on the other side of the mall. Both stores have the same black leather jacket on sale. Styles Department Store has priced the jacket at $149.98, and the same jacket is priced at $150.00 at Taylor’s Threads. Even though there is only a two cent difference, Styles Department Store has sold 30% more jackets than Taylor’s Threads. What type of pricing strategy is Styles Department Store using?

A	reference pricing strategy
B	price lining strategy
C	fair price strategy
D	odd pricing strategy

Explanation:

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PRICING STRATEGIES