ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The following are dimensions of customer value EXCEPT?
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conformance to requirements
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product selection
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price and brand
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labels and packaging
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Explanation:
Detailed explanation-1: -Brand equity has four dimensions-brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.
Detailed explanation-2: -The knowledge of the four dimensions of brand equity namely brand loyalty, brand awareness, brand associations and perceived quality is important as it can help brands in building a roadmap to establish and manage that potential value.
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