ENTREPRENEURSHIP

Detailed explanation-1: -Brand image refers to how audiences perceive your brand and how customers feel about their experience with you. The consumer opinion is influenced by many factors, such as the quality of your brand’s products, the impression you make through marketing, and levels of customer service.

Detailed explanation-2: -It’s how the brand wants the customer to perceive it. Brand image, on the other hand, is how the customers actually perceive the brand. The company has less control over its image and always strive to align the brand image with the desired brand identity. Brand image is the customers’ perspective of the brand.

Detailed explanation-3: -Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.