ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Total Customer Cost is the summation of; (CHOOSE 4)
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MONETARY COST
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TIME COST
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ENERGY COST
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PSYCHIC COST
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MOTION COST
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Explanation:
Detailed explanation-1: -Psychological cost-the cost related to any dissatisfaction and frustration experienced by the customer during the evaluation and purchasing journey.
Detailed explanation-2: -Costs are broadly classified into four types: fixed cost, variable cost, direct cost, and indirect cost.
Detailed explanation-3: -How do you calculate CAC? Calculate CAC by dividing the total expenses to acquire customers (cost of sales and marketing) by the total number of customers acquired over a given time.
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