ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
When should a discount pricing strategy be used?( multiple choice)
|
|
To increase sales volume
|
|
|
To dispense with old inventory
|
|
|
To boost customer loyalty
|
|
|
To raise customer awareness
|
Explanation:
Detailed explanation-1: -A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss leading strategy when aiming to penetrate new markets to gain market share.
Detailed explanation-2: -Discount Pricing Can Generate Quick Interest in Your Products. Discount Pricing Strategy Can Generate Repeat Purchases. Temporary Lower Prices Can Assist You in Selling Excess Inventory. Increase Sales and Volume with Discounting. Discounting Can Help Convert Wavering Customers. More items •25-Apr-2022
There is 1 question to complete.