ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Used to set a price for products that must be used along with a main product.
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Sellers often combine several of their products and offer the bundle at a higher price.
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Sellers often combine several of their products and offer the bundle at a reduced price.
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Companies setting a low initial price in order to penetrate the market quickly and deeply so as to attract a large number of buyers quickly and win a large market share
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Detailed explanation-1: -Bundle pricing is a strategy where a retailer combines two or more products and sells them for a lower price than would have been the case if the products were sold individually. The reduced prices motivate customers to purchase the bundle because they are getting a better deal than if they bought the items separately.
Detailed explanation-2: -What Is Bundling? Bundling is when companies package several of their products or services together as a single combined unit, often for a lower price than they would charge customers to buy each item separately.
Detailed explanation-3: -What is bundle pricing? Bundle pricing is a business strategy where companies group several products together into a bundle and sell them at a single price, rather than attribute individual prices to each item. This means that a bundle is now an individual product.