ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ requires sales representatives to generate and maintain direct contact with prospects and customers.
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personal selling
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advertising
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direct marketing
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sales promotion
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public relations strategies
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Explanation:
Detailed explanation-1: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.
Detailed explanation-2: -Customer service is the direct one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it.
Detailed explanation-3: -Personal selling process: pre-approach This means contacting the prospect via email or call to learn more about their needs and to set up a meeting for further discussion.
There is 1 question to complete.