ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A cost-effective combination of strategies used to reach company goals is called a(n) ____
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Promotional Mix
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Advertisement
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Trade Promotion
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Sales Promotion
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Explanation:
Detailed explanation-1: -In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix.
Detailed explanation-2: -The four main elements of the promotional mix include the promotion mix budget, the promotion mix tools (including advertising, personal selling, sales promotions, direct marketing, and public relations), and the promotion mix strategies.
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