ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.
A
promotion
B
direct marketing
C
advertising
D
publicity
Explanation: 

Detailed explanation-1: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Detailed explanation-2: -Advertising is paid, nonpersonal communication regarding goods, services, organizations, people, places, and ideas that is transmitted through various media by business firms, government and other nonprofit organizations, and individuals who are identified in the advertising message as the sponsor.

Detailed explanation-3: -Earned media is favorable exposure that a company has not paid for or created. It can be a story idea that’s pitched to the media–newsworthy or entertaining enough to garner usage based on its own merit.

Detailed explanation-4: -A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.

There is 1 question to complete.