ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Low cost items given to consumers at a discount or for free
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Certificates that entitle customers to cash discounts on goods or services
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Higher priced products earned and given away through contests, sweepstakes, and rebates
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A payment fee for the right to promote products or services at or on a set location
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Detailed explanation-1: -Premiums: Giveaways are low-cost items given to consumers at a discount for free. Incentives: Higher-priced products, awards or gift cards that are earned of given away through contests, sweepstakes, special offers, and rebates.
Detailed explanation-2: -In marketing, premiums are promotional items-toys, collectables, souvenirs and household products-that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium.
Detailed explanation-3: -Another very popular sales promotion for consumers is a premium. A premium is something you get either for free or for a small shipping and handling charge with your proof of purchase (sales receipt or part of package).
Detailed explanation-4: -Premium pricing is a marketing strategy that involves tactically setting the price of a particular product higher than either a more basic version of that product or versus the competition. The purpose of premium pricing is to convey higher quality or desirability than other options.