ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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products earned or given away through contests, sweepstakes, and rebates.
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coupons
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news release
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incentives
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premiums
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Explanation:
Detailed explanation-1: -Incentives. Incentives are used to promote many products because they create customer excitement and increased sales. They are products earned or given away through contests, sweepstakes, and rebates.
Detailed explanation-2: -Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.
Detailed explanation-3: -For example, the store may advertise a widget for $9.99, but with a $5 instant rebate, the price is $4.99. Or the product may be advertised as $4.99 with a $5 instant rebate. Instant rebates are processed at the time of sale, and so the rebate is provided immediately upon purchase.
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