ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
products earned or given away through contests, sweepstakes, and rebates.
A
coupons
B
news release
C
incentives
D
premiums
Explanation: 

Detailed explanation-1: -Incentives. Incentives are used to promote many products because they create customer excitement and increased sales. They are products earned or given away through contests, sweepstakes, and rebates.

Detailed explanation-2: -Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.

Detailed explanation-3: -For example, the store may advertise a widget for $9.99, but with a $5 instant rebate, the price is $4.99. Or the product may be advertised as $4.99 with a $5 instant rebate. Instant rebates are processed at the time of sale, and so the rebate is provided immediately upon purchase.

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