ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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trade promotions
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consumer promotions
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product promotion
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promotional tie-ins
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Detailed explanation-1: -A sample is a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and an increased awareness of the product.
Detailed explanation-2: -A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales.
Detailed explanation-3: -Push and pull strategies. Push strategy focuses on pushing a product towards your audience. Track promotion strategy performance. Sales promotion ideas to boost sales. Industry conferences. Free goodies. Social media giveaways. Loyalty programs. Referral programs.