ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The business often has the least control over which type of promotion?
A
advertising
B
personal selling
C
publicity
D
sales promotion
Explanation: 

Detailed explanation-1: -Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.

Detailed explanation-2: -Examples include contests, coupons, freebies, loss leaders, the point of purchase displays, premiums, prizes, product samples, and rebates. It may be directed at the customer, sales staff, or distribution channel members.

There is 1 question to complete.