ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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THERE ____ PRECISE WAY TO MEASURE EXACT RESULTS OF SPENDING PROMOTIONAL DOLLARS.
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IS A
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IS NO
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The amount to budget to promote a new or existing product will depend on business analytics, market research, and anticipated return on investment. Changes in the advertising landscape have moved promotional dollars away from print advertising and toward web-based or social media campaigns.
Detailed explanation-2: -The simplest method for determining the promotion budget is often merely using a percentage of last year’s sales or the projected sales for the next year. This method does not take into account any changes in the market or unexpected circumstances.
Detailed explanation-3: -Affordable method. Percentage of sales method. Competitive-parity method. Objective and task method.
There is 1 question to complete.