ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Personal selling
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Direct selling
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Public Relations
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Promotion
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Detailed explanation-1: -A target audience is the group of people who are most likely to be interested in your product, service, charity or campaign. They are the people who will connect with your cause, buy-in to your brand and care about what you are selling, or how the service you provide can impact their lives.
Detailed explanation-2: -Public relations is primarily about reputation building, and so targeted audiences include key stakeholders (legislators, event sponsors, employees, community partners, for example). A solid PR campaign includes at least some segmentation by audience, and uses paid or earned media to connect with them.
Detailed explanation-3: -Press Kits. Press kits include written material about the organization and its top people. Audio Releases. Matte Releases. Website Press Room. Media Tour. Newsletters. Events/Functions. Speaking Engagements. More items