ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This type of promotion is directed to a targeted group of prospects and customers rather than to a MASS AUDIENCE.
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outdoor advertising
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promotional tie-in
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public relations
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direct marketing
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Explanation:
Detailed explanation-1: -Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. Two forms of direct marketing are printed by mail, or direct by e-mail. The goals of direct marketing are to generate sales or leads for sales representatives to pursue.
Detailed explanation-2: -(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.
Detailed explanation-3: -There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.
There is 1 question to complete.