ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True or false? Companies develop a promotional mix to enhance their public image and to persuade people to value their products.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -A promotional mix is defined as the combination of different marketing strategies used to communicate the benefits of using a particular product or service and to influence the buying behavior of their target demographic. The marketing strategies that make up the promotional mix are: Advertising. Public relations.
Detailed explanation-2: -Method 2: Public Relations With effective public relations, you can increase sales through favorable, nonpaid media coverage and enhance your company’s image. Public relations builds goodwill toward your business by raising your company’s profile in the public eye. Publicity is free advertising.
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