ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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for a fee
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free
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Either A or B
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None of the above
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Detailed explanation-1: -The main difference between advertising and publicity is that advertising is a paid activity that aims to increase sales of a company’s product or service. On the other hand, publicity is a free-of-cost activity that aims to make a company’s product or service popular among the common mass.
Detailed explanation-2: -Publicity is considered an important promotional tool. This free placement of message in the media creates public awareness and attention around a brand that develops brand image, stimulates demand, and assists sales efforts.
Detailed explanation-3: -ADVERTISEMENTS: Publicity is also a way of mass communication. It is not a paid form of mass communication that involves getting favourable response of buyers by placing commercially significant news in mass media. Publicity is not paid for by the organisation.